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調査会社一覧

No.R06X017

マレーシア-通信、モバイル、ブロードバンド市場将来予測(英語版)

Malaysia - Telecoms, Mobile, Broadband and Forecasts

出版日 2011年7月
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ページ数 96ページ
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<Overview>
This report provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Malaysia. Subjects covered include:

・Key Statistics;
・Market and Industry Overviews and Analyses;
・Regulatory Environment and Development;
・Major Telecom Players (fixed and mobile);
・Infrastructure;
・Digital Media;
・Mobile Voice and Data Market;
・Internet, including VoIP and IPTV;
・Broadband (fixed and mobile);
・Scenario Forecasts (fixed-line, mobile and broadband subscribers).

<Executive Summary>
With extensive application of modern technologies, Malaysia has one of the more advanced telecom networks in the developing world.
Malaysia has been working towards a clear national objective to see it ranked as a fully developed nation by the year 2020. This Vision 2020 was a concept introduced by the former Prime Minister Mr Mahathir in 1991 when he launched the Sixth Malaysia Plan. In other words, the task of building an advanced telecom sector has had strong links to national pride; certainly for a period in the 1990s the country was busy promoting itself as a regional high technology hub. In recent times, however, it has adopted a quieter profile and simply gone about the task of putting what might be described as a technologically progressive economy in place. With its widespread application of modern technologies such as fibre optics, wireless transmission, digitalisation and satellite services, Malaysia has been steadily working towards achieving its goal.

The generally strong growth across the country’s telecom sector inevitably brought with it a flurry of investment interest and activity. The telecommunications market in Malaysia has experienced privatisation in all facets of the industry and a general opening up of the market with a significant number of new licences being granted. While still in an expansion phase the Malaysia’s telecom sector has undergone some important restructuring. This has involved the regulator progressively introducing reforms. In the meantime, the telecom companies have been doing battle in an increasingly competitive and changing market. It is true to say that the last decade has seen healthy overall growth in Malaysia’s telecom sector. At the same time, substantial government participation in Information & Communications Technology (ICT) development has also been a particular characteristic of the Malaysian market.

The developmental effort in the telecom sector has been led by a booming mobile market with almost 35 million subscribers and a penetration of 121% coming into 2011. This meant Malaysia had the second highest mobile penetration in South East Asia after Singapore. Malaysians have been big adopters of SMS, with an estimated 100 billion SMS having been sent during 2009. More recently, there has been a major push into the area of 3G services with around 21% of the total mobile subscriber base being 3G subscribers by end-2009.

The fixed-line market by contrast has moved along a much more subdued path with 4.9 million subscribers (17% penetration) by end-2010 and growth running at just a few percent annually. There were no real signs that the fixed-line market was going to start expanding strongly again, this despite the government still having some rather ambitious targets in place. Fixed lines nevertheless have remained an important element in the building of a national telecom infrastructure.

The adoption of the Internet and especially broadband was happening at a very positive rate by 2011. Finally the long awaited surge in internet demand was evident, after a period of slower than expected development, especially given the emphasis that the government had placed on ICT development. In fact, high speed broadband access to the Internet first started to take off in 2008. By early 2011, there were around five million broadband subscribers with almost 60% of these wireless based. The arrival of a range of wireless broadband services saw these technologies overwhelm a market previously dominated by services based on Digital Subscriber Line (DSL) technology. Telekom Malaysia had been the dominant broadband service provider and this was being challenged as the market opened up.

A major boost to the country’s broadband strategy was the move by the government to nominate Telekom Malaysia to roll out a National Broadband Network (NBN). In what was referred to locally as the High-Speed Broadband (HSBB) project, Telekom Malaysia started building a fibre-based open system; however, it was not required to offer open access to this network until 2015. The first stage of the HSBB network was launched in 2010. Both the national roll-out and the signing up of customers continued into 2011.


Key highlights
・121% of Malaysia’s almost 29 million people had a mobile telephone service by March 2011;

・After a slow start after launch in 2008, 3G services were having a big impact on the market by 2011 with an estimated one in three mobile subscribers being a 3G customer;

・after surprisingly little interest in broadband access for many years, Malaysia’s broadband internet penetration was increasing rapidly through 2010 and into 2011;

・broadband in Malaysia had achieved a 17% population penetration by end-2010;

・most significantly, the government was able to claim one of its targets had been achieved with over 55% broadband household penetration coming into 2011;

・the strategy for building a National Broadband Network was well underway by 2011, with Telekom Malaysia moving rapidly on the roll-out of its government-sanctioned High-Speed Broadband (HSBB) project;

・Following the launch of the first stage of the HSBB services in 2010, Telekom Malaysia was steadily signing up new subscribers to its fibre-based network;

・growth in Malaysia’s fixed-line services, however, has continued to ’flat-line’ with national fixed-line penetration stalled at around 17%.

-CONTENTS-
1. Key Statistics
1.1 Country overview
1.1.1 Background
1.1.2 Economy

2. Telecommunications Market
2.1 Overview
2.2 Tenth Malaysia Plan and ICT
2.3 Background to development

3. Regulatory Environment
3.1 Regulatory authority
3.1.1 Telecom legislation
3.1.2 Malaysian Communications and Multimedia Commission (MCMC)
3.1.3 MCMC policy
3.2 Privatisation and liberalisation
3.3 Universal Service Provision (USP)
3.4 Licences
3.5 Regulatory developments
3.5.1 Alcatel-Lucent bribery case
3.5.2 Allocation of 700MHz frequency spectrum
3.5.3 Allocation of 2.6MHz frequency spectrum
3.5.4 Universal Service Provision (USP)
3.5.5 Number portability
3.5.6 Quality of Service (QoS)

4. Major Operators
4.1 Overview
4.2 Telekom Malaysia
4.2.1 Overview
4.2.2 Background
4.2.3 Fixed-line services
4.2.4 Broadband
4.2.5 Celcom/Telekom Malaysia merger
4.3 Axiata
4.3.1 Overview
4.3.2 Operations
4.4 Celcom
4.4.1 Operating statistics
4.4.2 Business strategies
4.4.3 3G development
4.4.4 Network development
4.5 Maxis Communications
4.5.1 Overview
4.5.2 Background
4.5.3 Maxis/Time merger
4.5.4 IPO
4.5.5 Mobile services
4.5.6 Fixed services
4.6 Digi Communications
4.6.1 Overview
4.6.2 Background
4.6.3 Development
4.6.4 Fixed-line and other services
4.7 U Mobile
4.7.1 Overview
4.7.2 Corporate structure
4.7.3 Operational statistics
4.7.4 Service launch
4.7.5 Network development
4.8 Time dotCom
4.8.1 Overview
4.8.2 Background
4.8.3 Business development
4.8.4 3G licence
4.8.5 Fixed network
4.8.6 Broadband

5. Telecommunications Infrastructure
5.1 Overview
5.2 National telecom network development
5.2.1 Fixed-line networks
5.2.2 Customer Access Network (CAN)
5.2.3 Sharing of infrastructure
5.2.4 Fibre optic backbones
5.2.5 Universal Service Provision (USP)
5.2.6 Next Generation Networks (NGNs)
5.2.7 Remote regions
5.3 High-Speed Broadband (HSBB) network
5.3.1 Telekom Malaysia’s HSBB project
5.3.2 Other HSBB proposals
5.3.3 The HSBT project
5.4 International infrastructure
5.4.1 International gateways
5.4.2 Submarine cable networks
5.4.3 Proposed submarine cable networks
5.4.4 Satellite networks
5.5 Voice over Internet Protocol (VoIP)

6. Broadband Market
6.1 Overview
6.1.1 National Broadband Plan (NBP)
6.1.2 Background to broadband development
6.1.3 Bandwidth capacity consortium
6.2 Broadband and Internet statistics
6.3 High-Speed Broadband (HSBB) network
6.3.1 Background
6.3.2 Commercial launch and operation
6.4 The development of Internet in Malaysia
6.4.1 Overview
6.4.2 Background
6.4.3 Malaysian Internet Exchange (MIX)
6.4.4 Government control
6.5 Digital Subscriber Line (DSL)
6.6 Fibre-to-the-Home (FttH)
6.7 Wireless broadband
6.7.1 Background development
6.7.2 WiMAX: 2.3GHz licences
6.7.3 WiMAX: other developments
6.7.4 WiMAX operators
6.8 Broadband Powerline (BPL)
6.9 Internet via satellite

7. Broadcasting Market
7.1 Overview
7.2 Regulatory environment
7.3 Digital TV
7.3.1 Market overview
7.3.2 Cable TV
7.3.3 Satellite TV
7.3.4 Interactive TV (iTV)
7.3.5 Internet Protocol TV (IPTV)
7.3.6 Digital Terrestrial TV (DTTV)
7.4 Free-to-Air TV
7.4.1 Background
7.4.2 Free-to-Air major players

8. Mobile Communications
8.1 Overview
8.2 Mobile statistics
8.3 Mobile infrastructure
8.4 Regulatory developments
8.4.1 International roaming
8.5 Third Generation (3G) mobile
8.5.1 Background
8.5.2 Bidding and auction
8.5.3 Network planning and development
8.5.4 Service launch
8.5.5 Further development
8.6 Mobile Virtual Network Operators (MVNOs)
8.7 Mobile voice services
8.7.1 Prepaid services
8.7.2 Registration of prepaid services
8.7.3 Mobile Number Portability (MNP)
8.8 Mobile data services
8.8.1 Short Message Services (SMS)
8.8.2 General Packet Radio Service (GPRS)
8.8.3 Mobile TV/Video-on-Demand (VoD)
8.8.4 LTE
8.9 Mobile content and applications
8.9.1 M-commerce (micropayments)
8.9.2 Airline services

9. Forecasts
9.1 Forecasts - fixed-line market - 2015; 2020
9.2 Forecasts - broadband internet services - 2015; 2020
9.3 Forecasts - mobile services - 2015; 2020

10. Glossary of Abbreviations

<Table>
Table 1 - Country statistics - 2011
Table 2 - Telephone network statistics - March 2011
Table 3 - Internet user statistics - 2010
Table 4 - Broadband statistics - March 2011
Table 5 - Mobile statistics - March 2011
Table 6 - National telecommunications authorities
Table 7 - Malaysia’s GDP real growth rate - 2006 - 2011
Table 8 - Mobile operators, subscribers and annual change - 2010
Table 9 - Mobile subscribers and market share by operator - 2010
Table 10 - Telekom Malaysia’s revenue share by product segment - 2008 - 2010
Table 11 - Telekom Malaysia’s capital expenditure - 2007 - 2011
Table 12 - Telekom Malaysia’s fixed-line subscribers - 2007 - 2011
Table 13 - TMNet’s broadband subscribers - 2003 - 2011
Table 14 - TMNet broadband subscribers - business v. residential - March 2011
Table 15 - Celcom mobile subscribers - 2005 - 2011
Table 16 - Celcom wireless broadband subscribers - 2008 - 2011
Table 17 - Celcom - prepaid and postpaid subscribers - 2010 - 2011
Table 18 - Celcom ARPU - prepaid and postpaid - 2008 - 2011
Table 19 - Celcom 3G mobile subscribers - 2006 - 2009
Table 20 - Maxis capital expenditure - 2007 - 2011
Table 21 - Maxis mobile subscribers - 2006 - 2011
Table 22 - Maxis mobile subscribers - prepaid v. postpaid - 2010
Table 23 - Maxis mobile ARPU - prepaid, postpaid, wireless and blended - 2007 - 2010
Table 24 - Digi capital expenditure - 2006 - 2010
Table 25 - DiGi mobile subscribers - 2006 - 2010
Table 26 - DiGi mobile - blended ARPU - 2005 - 2010
Table 27 - U Mobile subscribers - 2008 - 2010
Table 28 - Fixed lines in service and teledensity - 1995 - 2012
Table 29 - Fixed-line household penetration rate - 2000 - 2011
Table 30 - NBP broadband penetration targets - 2007 - 2010
Table 31 - Broadband subscribers - 2002 - 2012
Table 32 - Total broadband subscribers and household penetration - 2009 - 2011
Table 33 - Broadband subscribers by access type - March 2011
Table 34 - Fixed broadband subscribers and households - March 2011
Table 35 - Internet users - 1995 - 2012
Table 36 - Internet subscribers - 1995 - 2012
Table 37 - Dial-up Internet subscribers - 1995 - 2009
Table 38 - Total international Internet bandwidth - 2001 - 2010
Table 39 - DSL subscribers - 2001 - 2010
Table 40 - Wireless hotspots and hotspot subscribers - 2005 - 2011
Table 41 - Packet One WiMAX subscribers - 2009 - 2011
Table 42 - Key broadcasting statistics - 2010
Table 43 - Broadcasting sector households by technology and revenue - 1997 - 2010
Table 44 - Astro DTH pay TV subscribers - 2003 - 2008
Table 45 - Mobile subscribers, annual growth and penetration rate - 1995 - 2012
Table 46 - Mobile services revenues - 1993 - 2010
Table 47 - Mobile operators, subscribers and annual change - 2010
Table 48 - Mobile service pre and postpaid ARPU by operator - 2010
Table 49 - 3G mobile subscribers and market share - 2006 - 2009
Table 50 - Postpaid and prepaid mobile subscribers and market share - 2002 - 2011
Table 51 - SMS volume and subscriber ratio - 2002 - 2008
Table 52 - Forecast fixed-line subscribers - 2015; 2020
Table 53 - Forecast broadband internet subscribers - 2015; 2020
Table 54 - Forecast mobile subscribers - 2015; 2020

<Chart>
Chart 1 - Fixed and Mobile subscribers in Malaysia: 1999 - 2010
Chart 2 - Mobile subscriber market share by operator - 2010
Chart 3 - Telekom Malaysia’s revenue share by product segment - 2008-2010
Chart 4 - Mobile subscribers and penetration - 2000 - 2010
Chart 5 - Mobile subscribers and market share by operator - 2010

<Exhibit>
Exhibit 1 - Telekom Malaysia at a glance - December 2010
Exhibit 2 - Telekom Malaysia’s major shareholders - March 2011
Exhibit 3 - Axiata’s major shareholders -January 2011
Exhibit 4 - Maxis at a glance - December 2010
Exhibit 5 - Digi at a glance - December 2010
Exhibit 6 - DiGi’s major shareholders - March 2011
Exhibit 7 - International submarine cable systems with landing points in Singapore - 2011
Exhibit 8 - Overview of major Malaysian broadcasters and their channels
Exhibit 9 - Overview of programming

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