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No.R06X0018

フィリピン-通信、モバイル、ブロードバンド市場将来予測(英語版)

Philippines - Telecoms, Mobile, Broadband and Forecasts

出版日 2011年10月
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ページ数 122ページ
発行<調査・編集> Paul Budde Communication Pty. Ltd.
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<Overview>
This report provides a comprehensive overview of the trends and developments in telecommunications and digital media markets in Philippines. Subjects covered include:

・Key Statistics
・Markets, Industry Overviews and Analysis
・Regulatory Environment
・Major Telecom Operators (Mobile, Fixed, Broadband)
・Infrastructure
・Mobile Voice and Data Markets
・Internet, VoIP, IPTV
・Broadband (DSL, cable, FttH, wireless)
・Digital Media

<Executive Summary>
The surge in broadband internet in the Philippines is continuing as the mobile market slows

After years of solid growth, the mobile segment of the telecom market in the Philippines has slowed significantly, reflecting, among other things, a general downturn in the Philippine economy. Although the economy has certainly picked up, growth in mobile subscribers continued at a generally slower pace, with mobile revenue growth also down. Into 2011 the Philippines mobile market had around 90 million mobile subscribers. Penetration was approaching the 100% milestone and continued modest growth (5%-10%) looked likely.

Following a down year in 2009, the country’s GDP growth had bounced up again in 2010 reaching 7.3%, matching the 31-year high of 7.3% in 2007. The recession in the US, its main trading partner, had hit exports hard in 2009 but the country seemed to have overcome this setback. In the meantime, the telecom industry shifted to an overall pattern of more modest growth, with the core mobile services business looking more like it was approaching maturity and the fixed-line market stagnating.

Whilst mobile expansion had certainly slowed by 2011, the operators were continuing to talk positively about the market’s potential. Despite the slowing pace, the mobile market remained central to the wider development of the Philippines telecom sector, just as it has done over the last decade or so. Although the sector was facing challenges there was clearly some energy remaining in it as the two leading operators continued to roll out their Third Generation (3G) mobile offerings and look for improved revenue streams.

In the meantime the brightest news has been growing interest in broadband services, with the major players in the local telecom market starting to invest heavily in the expansion of broadband access and looking at both wired and wireless broadband platforms to provide coverage. The demand for faster internet access was increasing rapidly by 2011. Despite the fresh new round of growth, overall broadband penetration remains relatively low; there were less than seven broadband services for every 100 people in the country by mid-2011.

The country’s fixed-line subscriber penetration, which has been well and truly living in the shadow of mobile services, remained essentially stagnant, even slightly declining. It has certainly been a long period of difficult times for the fixed-line operators. Despite the concerted effort of both the government and the operators to expand the national fixed network, fixed-line teledensity stood at less than 4% in 2010 and only a little more than half of all Philippine towns and cities had a basic telephone service.

The Philippine telecom and IT market continues to contribute more than 10% to the country’s GDP, having obviously been given a massive boost by the mobile segment over the last decade.

Key highlights
・Growth in mobile subscribers has slowed dramatically in the Philippines but despite a dip in the national economy still managed to grow 9% in 2009 followed by 16% in 2010;

・Growth in 2011 was likely to be less than 10%;

・Mobile penetration was approaching 100%;

・Although the SMS market has peaked, Filipinos were still sending an estimated 1.8 billion SMS messages every day coming into 2011;

・Social networking websites were becoming increasingly popular and changing the shape of the telecoms market;

・Broadband Internet access in the Philippines was showing strong growth, with a five year surge in subscribers in that market segment;

・There were an estimated 6.1 million broadband subscribers by mid-2011, however this still only represented less than 7% of the population;

・PLDT remained the country’s leading broadband operator;

・Growth in the fixed-line market remained sluggish; fixed teledensity stood at less than 4% with no growth expected in the short term;

・The Philippine telecom sector continued to be an important element in the local economy, contributing over 10% to the country’s GDP.

-CONTENTS-
1. Key Statistics

2. Country Overview
2.1 Background
2.2 Economy

3. Telecommunications Market
3.1 Overview
3.2 PLDT’s acquisition of Digitel
3.3 Background to development
3.4 Domination of mobile telephony

4. Regulatory Environment
4.1 Regulatory authorities
4.1.1 National Telecommunications Commission (NTC)
4.1.2 Commission on Information and Communications Technology (CICT)
4.2 NTC outlook
4.3 Regulatory developments
4.3.1 Release of spectrum
4.3.2 Regulator’s fees
4.3.3 Broadband speed
4.3.4 Interconnection fees
4.3.5 Billing
4.3.6 SMS
4.3.7 Promotions
4.3.8 SMS and taxation issues
4.3.9 Voice over Internet Protocol (VoIP) services
4.4 Telecom sector liberalisation
4.5 Foreign ownership

5. Major Fixed Network Operators
5.1 Fixed-line operator statistics
5.2 Bayantel
5.2.1 Financial difficulties
5.2.2 Fixed-mobile services
5.3 Bell Telecom
5.4 Digitel
5.5 Eastern Telecommunications Philippines Inc (ETPI)
5.6 Globe Telecom (Innove)
5.6.1 Operational statistics
5.6.2 Background
5.7 PhilCom
5.8 PLDT
5.8.1 Overview
5.8.2 Background
5.9 Liberty Telecom

6. Telecommunications Infrastructure
6.1 Overview
6.2 National infrastructure
6.2.1 Overview
6.2.2 Fixed-line statistics
6.2.3 Background: Service Area Scheme (SAS)
6.2.4 Certificates of Public Convenience and Necessity
6.2.5 National fibre optic networks
6.2.6 Next Generation Networks (NGNs)
6.3 International infrastructure
6.3.1 International gateways
6.3.2 Submarine cable networks
6.3.3 Satellite systems
6.4 Infrastructure developments
6.4.1 Wireless Local Loop (WLL)
6.4.2 Voice over Internet Protocol (VoIP)
6.4.3 Very Small Aperture Terminal (VSAT) services

7. Broadband Market
7.1 Broadband market overview
7.1.1 Broadband and Internet statistics
7.1.2 Regulatory issues
7.1.3 National Broadband Network (NBN)
7.2 Cable modem
7.3 Digital Subscriber Line (DSL)
7.4 Wireless broadband
7.4.1 Market overview
7.4.2 Rural services
7.4.3 WiFi
7.4.4 WiMAX
7.4.5 Fourth Generation (4G) / Long Term Evolution (LTE) mobile services
7.5 Broadband over power lines
7.6 Internet market overview
7.6.1 Role of Internet in the Philippines
7.6.2 Social networking
7.6.3 Internet exchanges
7.6.4 Internet regulations
7.6.5 Commission on Information and Communications Technology (CICT)
7.6.6 Gearing Up Internet Literacy and Access for Students (GILAS)
7.7 Major broadband service providers and ISPs
7.8 Overview
7.8.1 PLDT
7.8.2 GlobeNet
7.8.3 Bayantel
7.8.4 Bell Telecom’s I-Direct
7.8.5 Broadband Philippines
7.8.6 Meridian
7.8.7 Philweb.com
7.8.8 EasyCall
7.9 Internet via satellite
7.10 IP networks

8. Digital Media / Digital Economy
8.1 Overview of broadcasting market in the Philippines
8.1.1 Market development
8.1.2 Regulatory development
8.1.3 PLDT
8.2 Digital TV
8.2.1 Broadband TV (IPTV)
8.2.2 Cable and pay TV
8.3 Free-to-Air (FTA) broadcasting
8.3.1 ABS-CBN Broadcasting Corporation
8.3.2 GMA Network Inc
8.3.3 Associated Broadcasting Corporation (ABC): TV5
8.3.4 Other FTA broadcasters
8.4 Satellite TV
8.4.1 Direct-to-Home (DTH) services
8.5 Mobile TV

9. Mobile Communications
9.1 Overview of the Philippines’ mobile market
9.2 Mobile statistics
9.3 Mobile ARPU
9.4 Regulatory issues
9.4.1 Compulsory SIM registration
9.4.2 Voice and SMS tariff changes
9.4.3 Mobile Number Portability (MNP)
9.4.4 Mobile licence cancellation
9.4.5 Poaching of subscribers
9.4.6 Free SMS proposal
9.4.7 SMS promotions
9.4.8 Per-pulse billing
9.4.9 Spectrum User Fees (SUF)
9.5 Mobile technologies
9.5.1 Third Generation (3G) mobile
9.5.2 Long Term Evolution (LTE) /Fourth Generation (4G) networks
9.6 Mobile voice services
9.6.1 Prepaid cards
9.7 Mobile data services
9.7.1 Short Message Service (SMS)
9.7.2 Multimedia Message Service (MMS)
9.7.3 General Packet Radio Service (GPRS)
9.7.4 Mobile TV
9.8 Mobile content and applications
9.8.1 Overview
9.8.2 Content development
9.8.3 M-commerce
9.9 Major mobile operators
9.9.1 Overview
9.9.2 PLDT’s acquisition of Digitel
9.10 Philippine Long Distance Telephone Company (PLDT)
9.10.1 Smart Communications
9.10.2 Talk ’N Text (TNT) (formerly Piltel)
9.10.3 Red Mobile (CURE)
9.11 Globe Telecom
9.11.1 Overview
9.11.2 Developments
9.11.3 Background
9.11.4 3G services
9.12 Digitel/Sun Cellular
9.12.1 Overview
9.12.2 Background
9.12.3 Developments
9.13 Other operators
9.13.1 Extelcom
9.13.2 BellTel

10. Forecasts
10.1 Forecasts - Fixed-line market - 2015; 2020
10.2 Forecasts - Internet services - 2015; 2020
10.3 Forecasts - Mobile services - 2015; 2020

11. Glossary of Abbreviations

<Table>
Table 1 - Country statistics - 2011
Table 2 - Telephone network statistics - 2010
Table 3 - Internet user statistics - 2010
Table 4 - Broadband statistics - June 2011
Table 5 - Mobile statistics - June 2011
Table 6 - National telecommunications authorities
Table 7 - Philippines’ GDP real growth rate - 2006 - 2011
Table 8 - Fixed-line operators, lines, subscribers and market share - September 2010
Table 9 - Bayantel’s fixed-line subscribers - 2000 - 2001; 2006 - 2010
Table 10 - Globe Telecom fixed-line subscribers - 2002 - 2010
Table 11 - Globe Telecom broadband subscribers - 2006 - 2011
Table 12 - Fixed lines in service and penetration - 1994 - 2012
Table 13 - Fixed lines - proportion of urban and residential subscribers - 2007 - 2010
Table 14 - Fixed lines installed versus lines in operation - 1995 - 2010
Table 15 - Total SAS lines installed by operators by target date
Table 16 - Fixed broadband subscribers - 2001 - 2011
Table 17 - Wireless broadband subscribers - 2009 - 2011
Table 18 - Broadband subscribers and households - June 2011
Table 19 - Broadband subscribers by major service provider - 2008 - 2011
Table 20 - Internet users - 1996 - 2012
Table 21 - Internet subscribers - 1996 - 2012
Table 22 - Overview of Internet market - 2010
Table 23 - International Internet bandwidth - 2000 - 2010
Table 24 - Percentage of households with computer - 2002 - 2010
Table 25 - DSL subscribers - 2001 - 2011
Table 26 - Number of registered ISPs - 2001 - 2010
Table 27 - PLDT broadband subscribers - 2005 - 2011
Table 28 - PLDT’s DSL subscribers - 2001 - 2011
Table 29 - Smart’s ’SmartBro’ subscribers - 2005 - 2011
Table 30 - Globe Telecom’s broadband subscribers - 2007 - 2011
Table 31 - Globe Telecom’s DSL subscribers - 2009 - 2011
Table 32 - Key broadcasting statistics - 2010
Table 33 - Mobile subscribers and penetration rate -1994 - 2012
Table 34 - Mobile market share by operator - June 2011
Table 35 - Mobile services revenue - 1993 - 2010
Table 36 - Total SMS messages - 2003 - 2010
Table 37 - Mobile market share - major operators - June 2011
Table 38 - Mobile operators, subscribers and annual change - 2010
Table 39 - Mobile subscribers by operator - 2009 - 2010
Table 40 -PLDT mobile subscribers - 2006 - 2011
Table 41 - PLDT - monthly ARPU by operator/contract type - December 2010
Table 42 -TNT (Piltel) subscribers - 2002 - 2011
Table 43 - Red Mobile (CURE) subscribers - 2009 - 2011
Table 44 - Globe Telecom subscribers - 2001 - 2011
Table 45 - Globe Telecom - subscribers by contract type - June 2011
Table 46 - Digitel subscribers - 2005 - 2011
Table 47 - Forecast fixed line subscribers - 2015; 2020
Table 48 - Forecast Internet subscribers - 2015; 2020
Table 49 - Forecast mobile subscribers - 2015; 2020

<Exhibit>
Exhibit 1 - Major submarine cables with landing points in the Philippines - 2010

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