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No.R06X0012

シンガポール-通信、モバイル、ブロードバンド市場(英語版)

Singapore - Telecoms, Mobile and Broadband

出版日 2011年5月
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ページ数 87ページ
発行<調査・編集> Paul Budde Communication Pty. Ltd.
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<Overview>
This report provides a comprehensive overview of the trends and developments in telecommunications and digital media markets in Singapore. Subjects covered include:

・Key statistics

・Markets, industry overviews and analysis

・Regulatory environment

・Major telecom operators (mobile, fixed, broadband)

・Infrastructure

・Mobile voice and data markets

・Internet, VoIP, IPTV

・Broadband (DSL, cable, FttH, wireless)

・Digital media.

<Executive Summary>
Singapore powers on with the rollout of its National Broadband Network - showing the world how it can be done

This report looks at Singapore, one of the outstanding telecommunications markets in Asia. At the same time as building its sophisticated telecoms infrastructure, Singapore has successfully promoted itself an IT hub and a place of excellence when it comes to all things to do with IT and telecommunications. It is determined to maintain its status and in the process it continues to embark on new and innovative telecom and IT projects.

With strong leadership from its government and good support from its telecom service providers, Singapore is both a regional leader and a global player in telecommunications. The island-state certainly generates a positive outlook in its local telecommunications sector. The country has built what is widely seen as a high quality and extremely progressive telecommunications regulatory regime that has, in turn, resulted in a richly competitive market. All restrictions on direct and indirect foreign ownership within the country’s telecom sector have been lifted. In such a progressive commercial environment, over 100%’ of homes have fixed-line telephone connections, according to the telecom regulator. More than 20% of homes have two fixed-line services.

Although incumbent Singapore Telecommunications (SingTel) continues to play a major role in the local telecom sector, liberalisation has seen a host of new operators entering the market, helping to exploit the competitive situation. In the lead up to officially liberalising the market, the government issued five facilities-based and 29 service-based licences. Prompted by the arrival of strong competition in its own backyard, SingTel decided to expand offshore and, in what eventually turned out to be a successful strategy, the company has been able to establish a considerable presence in regional markets, including 100% ownership of Optus, the second ranked mobile operator in Australia.

Its offshore presence includes subsidiaries in India, Indonesia, the Philippines, Thailand, Pakistan and Bangladesh, and through its alliance with Bharti Airtel in India in has further market presence in Sri Lanka and Africa. By early 2011 the SingTel group was closing on 400 million mobile subscribers across its many markets.

Singapore has continued to grow both its mobile subscriber base (145% penetration by January 2011) as well as its value-added data services. The launch of 3G services has been particularly insightful. There was an obvious period of uncertainty surrounding the introduction of 3G. After launch in 2005 the uptake rate was initially slow. Subsequently, however, there has been a strong upsurge in demand. No doubt this has been helped by the wider availability of more affordable, high feature handsets.

By early 2011, there were more than 4.7 million 3G subscribers in a country where the total mobile market was just over 7.3 million. In other words 3G subscribers represented a compelling 66% of the total subscriber base as 3G rapidly became the ’normal’ mobile service in the country.

In the meantime, the Singapore government began promoting what it calls the ’infocomm’ sector with the launch in 2006 of a 10-year Infocomm Master Plan, labelled the Intelligent Nation 2015 (iN2015). This was followed by the Infocomm Development Authority announcing in 2008 that S$1 billion (US$725 million) had been allocated by the government to support the building and operating of a national optical fibre-based network as part of what was called the Next Generation National Infocomm Infrastructure; the strategy also included a wireless network.

The government was seeking to licence an operating company and a network company. The OpenNet consortium won the role of the network company and took responsibility for designing, building and operating the passive infrastructure of the Next Generation National Infocomm Infrastructure. StarHub’s Nucleus Connect won the operating company contract and the right to build and operate the wholesale broadband network across Singapore.

By 2011 the Infocomm Development Authority was able to report that the rollout of the national broadband network was on track. Nucleus Connect had started offering commercial services by September 2010. By end-2010 network coverage had reached the required 60% of the population and was on track to provide 95% coverage by mid-2012 and universal coverage by 2013.

<Market highlights>
・Singapore’s overall mobile telephone penetration is now heading for 150% mark (145% in January 2011);

・The country’s 3G market is booming: there were around 4.7 million 3G subscribers at the start of 2011; this meant that two thirds of all mobile subscribers were 3G;

・Effectively 100% of Singapore’s households now have some form of high-speed broadband internet access;

・The Singapore government has initiated a large-scale project to build an island-wide broadband network called the Next Generation National Infocomm Infrastructure;

・This network has been structured to ensure an ’open system’ with access being available to all operators;

・The Infocomm Development Authority reports that the rollout of this broadband network was running to schedule and would deliver universal coverage by 2013.

・Against the trend observed in most other markets around the world, fixed-line telephone services in Singapore remain remarkably resilient with what the Infocomm Development Authority describes as more than 100% of households connected to the fixed network.

-CONTENTS-
1. Key Statistics

2. Telecommunications Market
2.1 Country overview
2.1.1 Background
2.1.2 Economy
2.2 Overview of Singapore’s telecom market
2.3 Intelligent Nation 2015 (iN2015)
2.4 Next Generation National Infocomm Infrastructure (Next Gen NII)

3. Regulatory Environment
3.1 Regulatory authority
3.2 Regulatory developments
3.2.1 Service contracts
3.2.2 Changes to Telecom Competition Code
3.2.3 Consumer protection regulations

4. Major Operators
4.1 Singapore Telecom (SingTel)
4.1.1 Overview
4.1.2 Corporate structure and subsidiaries
4.1.3 Statistics
4.1.4 SingTel Mobile
4.1.5 Broadband services
4.1.6 IPTV
4.2 StarHub Pte Ltd
4.2.1 Overview
4.2.2 Corporate structure
4.2.3 Operational statistics
4.2.4 Financials
4.2.5 Mobile services
4.2.6 Broadband services
4.2.7 Cable TV services
4.3 MobileOne
4.3.1 Overview
4.3.2 Corporate structure
4.3.3 Operating statistics
4.3.4 Financials
4.3.5 Business strategies
4.3.6 Network development
4.4 Other players
4.4.1 PacNet

5. Telecommunications Infrastructure
5.1 National telecom network
5.1.1 Overview
5.1.2 Fixed-mobile convergence (FMC)
5.2 Next Generation National Infocomm Infrastructure (Next Gen NII)
5.3 International infrastructure
5.3.1 Submarine cable networks
5.3.2 Satellite networks
5.4 Infrastructure developments
5.4.1 International services
5.4.2 IP networks

6. Broadband Market
6.1 Overview
6.2 Background
6.3 Broadband and internet statistics
6.4 Next Generation National Infocomm Infrastructure (Next Gen NII)
6.4.1 Background
6.4.2 Network company (NetCo)
6.4.3 Operating company (OpCo)
6.4.4 Progress - 2010
6.4.5 Analysis - Singapore’s national broadband network
6.5 Broadband service providers
6.6 Broadband technologies
6.6.1 Cable modems
6.6.2 Digital subscriber line (DSL)
6.6.3 Powerline broadband
6.6.4 Fibre-to-the-home (FttH)
6.6.5 Wireless broadband
6.7 Voice over Internet Protocol (VoIP)

7. Digital Media
7.1 Broadcasting market
7.1.1 Overview
7.1.2 Regulatory environment
7.1.3 Regulatory developments
7.1.4 Convergence
7.1.5 Digital TV
7.1.6 Cable and pay TV
7.1.7 Satellite TV
7.1.8 Interactive TV (iTV)
7.1.9 Free-to-air (FTA) TV
7.1.10 Internet protocol TV (IPTV)

8. Mobile Communications
8.1 Overview
8.2 Major mobile operators
8.3 Market statistics
8.4 Average revenue per user (ARPU)
8.5 Mobile networks
8.5.1 GSM
8.5.2 Third generation (3G)
8.5.3 High-speed downlink packet access (HSDPA)
8.5.4 Fourth generation (4G) and long-term evolution (LTE)
8.6 Mobile voice services
8.6.1 Prepaid
8.6.2 International roaming
8.6.3 Satellite mobile
8.7 Mobile data services
8.7.1 Short messaging service (SMS)
8.7.2 Payment systems
8.7.3 Smartphones
8.8 Mobile content and applications
8.8.1 Development activity
8.8.2 Mobile TV

9. Glossary of Abbreviations

<Table>
Table 1 - Country statistics Singapore - 2011
Table 2 - Telephone network statistics - 2010
Table 3 - Internet user statistics - 2010
Table 4 - Broadband statistics - January 2011
Table 5 - Mobile statistics - January 2011
Table 6 - National telecommunications authorities
Table 7 - Singapore’s GDP real growth rate - 2006 - 2011
Table 8 - Fixed-line versus mobile growth - subscribers and penetration - 1998 - 2010
Table 9 - SingTel - Singapore market - key operational statistics - 2009 - 2010
Table 10 - SingTel mobile subscribers - 1998 - 2010
Table 11 - SingTel 3G mobile subscribers - 2006 - 2010
Table 12 - SingTel Mobile - key operational statistics - 2010
Table 13 - SingTel Mobile - ARPU - 2010
Table 14 - SingTel - ARPU for mobile services - postpaid and prepaid - 2003 - 2010
Table 15 - SingTel’s fixed broadband subscribers - 2005 - 2010
Table 16 - SingTel’s mio TV subscribers - 2009 - 2010
Table 17 - SingTel’s regional mobile subscribers - 2007 - 2009
Table 18 - SingTel’s mobile subscribers by regional markets - 2010
Table 19 - StarHub - key operational statistics - 2010
Table 20 - StarHub - proportion of revenue by market segment - 2010
Table 21 - StarHub mobile subscribers - 2000 - 2010
Table 22 - StarHub 3G mobile subscribers - 2006 - 2010
Table 23 - StarHub - operating revenue and capital expenditure - 2008 - 2010
Table 24 - StarHub - key operational statistics postpaid and prepaid - 2010
Table 25 - StarHub - ARPU for mobile services - postpaid and prepaid - 2003 - 2010
Table 26 - StarHub’s fixed broadband subscribers - 2003 - 2010
Table 27 - StarHub Cable TV subscribers - 1996 - 2010
Table 28 - StarHub cable TV ARPU - 2003 - 2010
Table 29 - MobileOne subscribers - 1998 - 2010
Table 30 - MobileOne 3G subscribers - 2006 - 2010
Table 31 - Mobile One - operating revenue and capital expenditure - 2008 - 2010
Table 32 - Mobile One - key operational statistics - 2010
Table 33 - MobileOne - ARPU for mobile services - postpaid and prepaid - 2002 - 2010
Table 34 - Fixed lines in service and penetration - 1998 - 2012
Table 35 - Overview of fixed-line subscribers - 2010
Table 36 - Broadband subscribers - 1999 - 2012
Table 37 - Overview of broadband/household subscribers - January 2011
Table 38 - Broadband subscribers by sector - January 2011
Table 39 - Broadband market share - by access type - January 2011
Table 40 - Overview of internet market - January 2011
Table 41 -Internet users - 1996 - 2012
Table 42 - Fixed internet subscribers - 1997 - 2012
Table 43 - Registered domain names - February 2011
Table 44 - Fixed broadband subscribers, annual change, market share by major providers - 2010
Table 45 - Cable modem subscribers - 2000 - 2011
Table 46 - DSL subscribers - 2000 - 2011
Table 47 - Wireless broadband subscribers - 2007 - 2011
Table 48 - Key broadcasting statistics - 2010
Table 49 - Broadcasting - homes, subscribers and sector revenue - 1996 - 2010
Table 50 - Cable TV subscribers - transition from analogue to digital - 2002 - 2009
Table 51 - SingTel’s mio TV subscribers - 2007 - 2010
Table 52 - Singapore - mobile operators, subscribers and annual change - 2010
Table 53 - Singapore - mobile operators by share of total mobile market - 2010
Table 54 - Singapore - mobile operators by share of 3G mobile market - 2009
Table 55 - Mobile market statistics - January 2011
Table 56 - Mobile subscribers - 1997 - 2012
Table 57 - Mobile services revenue - 1993 - 2010
Table 58 - Fixed-line versus mobile subscriptions and teledensity - 2010
Table 59 - Overall mobile services ARPU - 2002 - 2010
Table 60 - Singapore - mobile operators - ARPU - postpaid and prepaid - 2010
Table 61 - 3G mobile subscribers - 2005 - 2012
Table 62 - Prepaid subscribers - 1999 - 2011
Table 63 - Prepaid vs postpaid - share of 2G market - 2007 - 2011
Table 64 -Mobile subscribers - prepaid and postpaid - 2G and 3G - January 2011
Table 65 - Total SMS messages per month - 2004 - 2010

<Chart>
Chart 1 - Fixed and mobile subscribers - 1999 - 2010
Chart 2 - StarHub financials - 2007 - 2010
Chart 3 - MobileOne financials - 2007 - 2010
Chart 4 - Fixed broadband subscribers - DSL and cable modem - 2000 - 2010
Chart 5 - Singapore - mobile subscribers and ARPU - 2002 - 2010

<Exhibit>
Exhibit 1 - A snapshot of the Intelligent Nation 2015 (iN2015) project
Exhibit 2 - Key regulatory and liberalisation developments - 2000 - 2011
Exhibit 3 - Major shareholders in SingTel - May 2009
Exhibit 4 - SingTel’s regional subsidiaries and shareholdings - 2010
Exhibit 5 - Major shareholders in StarHub - February 2011
Exhibit 6 - Major shareholders in Mobile One - February 2011
Exhibit 7 - International submarine cable systems with landing points in Singapore - 2011
Exhibit 8 - Structure of National Broadband Network
Exhibit 9 - Licensed satellite broadcasters
Exhibit 10 - Third generation licensees, spectrum and vendors
Exhibit 11- SMS and advertising
Exhibit 12 - Self-regulation of content

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